A clearer, easier way to book salon services
Redesigned the national booking experience to improve usability, expand audience appeal, and support franchise scalability through a structured design system.
A clearer, easier way to book salon services
Redesigned the national booking experience to improve usability, expand audience appeal, and support franchise scalability through a structured design system.
A clearer, easier way to book salon services
Redesigned the national booking experience to improve usability, expand audience appeal, and support franchise scalability through a structured design system.
PROBLEM
Booking a service felt harder than it should
The brand had a strong visual identity, but the experience made it difficult to find locations, understand services, and complete bookings. Key flows lacked clarity, creating friction at critical moments.
PROBLEM
Booking a service felt harder than it should
The brand had a strong visual identity, but the experience made it difficult to find locations, understand services, and complete bookings. Key flows lacked clarity, creating friction at critical moments.
PROBLEM
Booking a service felt harder than it should
The brand had a strong visual identity, but the experience made it difficult to find locations, understand services, and complete bookings. Key flows lacked clarity, creating friction at critical moments.
APPROACH
Making booking the center of the experience
The website was reorganized around booking as the primary action. Navigation prioritized locations and services, and franchise pages were standardized for consistency. To support scalability, I introduced an atomic design system, breaking the interface into reusable components that adapt across locations while maintaining consistency.
APPROACH
Making booking the center of the experience
The website was reorganized around booking as the primary action. Navigation prioritized locations and services, and franchise pages were standardized for consistency. To support scalability, I introduced an atomic design system, breaking the interface into reusable components that adapt across locations while maintaining consistency.
APPROACH
Making booking the center of the experience
The website was reorganized around booking as the primary action. Navigation prioritized locations and services, and franchise pages were standardized for consistency. To support scalability, I introduced an atomic design system, breaking the interface into reusable components that adapt across locations while maintaining consistency.
RESEARCH
Identifying the gap between current brand positioning and actual customer behavior
Through stakeholder interviews with Bishops’ Head of Marketing and a review of internal audience insights, I identified a disconnect between how the brand presents itself and how customers use it. While the brand emphasizes bold, expressive styling, most bookings come from everyday services like haircuts and basic color. This revealed that customers are primarily looking for familiar, practical experiences, rather than highly stylized or experimental ones.
RESEARCH
Identifying the gap between current brand positioning and actual customer behavior
Through stakeholder interviews with Bishops’ Head of Marketing and a review of internal audience insights, I identified a disconnect between how the brand presents itself and how customers use it. While the brand emphasizes bold, expressive styling, most bookings come from everyday services like haircuts and basic color. This revealed that customers are primarily looking for familiar, practical experiences, rather than highly stylized or experimental ones.
RESEARCH
Identifying the gap between current brand positioning and actual customer behavior
Through stakeholder interviews with Bishops’ Head of Marketing and a review of internal audience insights, I identified a disconnect between how the brand presents itself and how customers use it. While the brand emphasizes bold, expressive styling, most bookings come from everyday services like haircuts and basic color. This revealed that customers are primarily looking for familiar, practical experiences, rather than highly stylized or experimental ones.
GOAL
Helping people book quickly and move forward with confidence
The experience needed to feel clear and easy to use while making it simple to find a location, understand services, and complete a booking. At the same time, it needed to support franchise flexibility and long-term scalability.
The redesign focuses on clarity, structure, and confident decision-making.
GOAL
Helping people book quickly and move forward with confidence
The experience needed to feel clear and easy to use while making it simple to find a location, understand services, and complete a booking. At the same time, it needed to support franchise flexibility and long-term scalability.
The redesign focuses on clarity, structure, and confident decision-making.
GOAL
Helping people book quickly and move forward with confidence
The experience needed to feel clear and easy to use while making it simple to find a location, understand services, and complete a booking. At the same time, it needed to support franchise flexibility and long-term scalability.
The redesign focuses on clarity, structure, and confident decision-making.
DESIGN
Organizing the experience around how decisions are made
The structure shifted from internal organization to user priorities. “Our Brands” became central, qualification content moved earlier, and navigation was simplified across all pages.
The mobile flow is simplified into quick, easy-to-scan steps.
DESIGN
Organizing the experience around how decisions are made
The structure shifted from internal organization to user priorities. “Our Brands” became central, qualification content moved earlier, and navigation was simplified across all pages.
The mobile flow is simplified into quick, easy-to-scan steps.
DESIGN
Organizing the experience around how decisions are made
The structure shifted from internal organization to user priorities. “Our Brands” became central, qualification content moved earlier, and navigation was simplified across all pages.
The mobile flow is simplified into quick, easy-to-scan steps.
The platform supports both usability improvements and business scalability.
The platform supports both usability improvements and business scalability.
A modular design system enables consistency across all franchise locations.
A modular design system enables consistency across all franchise locations.
The system includes reusable components, standardized layouts, and clear documentation for handoff.
The system includes reusable components, standardized layouts, and clear documentation for handoff.
OUTCOME
Improving booking clarity while enabling scale
The redesigned platform is now used across all US franchise locations. The experience is easier to navigate, faster to book, and simpler for teams to maintain and update.
OUTCOME
Improving booking clarity while enabling scale
The redesigned platform is now used across all US franchise locations. The experience is easier to navigate, faster to book, and simpler for teams to maintain and update.
OUTCOME
Improving booking clarity while enabling scale
The redesigned platform is now used across all US franchise locations. The experience is easier to navigate, faster to book, and simpler for teams to maintain and update.
Strong systems make better experiences possible
Used across all franchise locations
The redesigned experience is actively used nationwide, supporting booking across every Bishops location.
Booking is faster and easier to complete
Simplified flows and clearer entry points reduce friction and make it easier to move from landing to confirmed appointment.
Built to scale and maintain over time
A modular design system enables consistent updates across franchises and is still used by teams to manage and evolve the experience.
Strong systems make better experiences possible
Used across all franchise locations
The redesigned experience is actively used nationwide, supporting booking across every Bishops location.
Booking is faster and easier to complete
Simplified flows and clearer entry points reduce friction and make it easier to move from landing to confirmed appointment.
Built to scale and maintain over time
A modular design system enables consistent updates across franchises and is still used by teams to manage and evolve the experience.
Strong systems make better experiences possible
Used across all franchise locations
The redesigned experience is actively used nationwide, supporting booking across every Bishops location.
Booking is faster and easier to complete
Simplified flows and clearer entry points reduce friction and make it easier to move from landing to confirmed appointment.
Built to scale and maintain over time
A modular design system enables consistent updates across franchises and is still used by teams to manage and evolve the experience.