A scalable platform for franchise growth
Designed a unified web experience for a multi-brand beauty portfolio, helping franchise prospects and investors understand, evaluate, and take action.
A scalable platform for franchise growth
Designed a unified web experience for a multi-brand beauty portfolio, helping franchise prospects and investors understand, evaluate, and take action.
A scalable platform for franchise growth
Designed a unified web experience for a multi-brand beauty portfolio, helping franchise prospects and investors understand, evaluate, and take action.
PROBLEM
Understanding the portfolio and next steps was unclear
The company had no centralized digital presence, making it difficult to understand what brands existed, how they connected, and how to move forward.
PROBLEM
Understanding the portfolio and next steps was unclear
The company had no centralized digital presence, making it difficult to understand what brands existed, how they connected, and how to move forward.
PROBLEM
Understanding the portfolio and next steps was unclear
The company had no centralized digital presence, making it difficult to understand what brands existed, how they connected, and how to move forward.
APPROACH
How might we create a clear and trustworthy experience for different decision makers
Franchise prospects needed to quickly understand if they qualify and feel confident taking the next step. Investors needed a clear view of the portfolio to evaluate its strength and potential. The challenge was creating a single experience that supports both without adding complexity.
APPROACH
How might we create a clear and trustworthy experience for different decision makers
Franchise prospects needed to quickly understand if they qualify and feel confident taking the next step. Investors needed a clear view of the portfolio to evaluate its strength and potential. The challenge was creating a single experience that supports both without adding complexity.
APPROACH
How might we create a clear and trustworthy experience for different decision makers
Franchise prospects needed to quickly understand if they qualify and feel confident taking the next step. Investors needed a clear view of the portfolio to evaluate its strength and potential. The challenge was creating a single experience that supports both without adding complexity.
RESEARCH
Understanding how people evaluate franchise opportunities
To guide direction, I used lightweight research methods including card sorting and informal interviews with three participants within our franchise prospect and investor profile. These insights helped identify what matters most when evaluating a franchise and were used to map the primary user flow.
RESEARCH
Understanding how people evaluate franchise opportunities
To guide direction, I used lightweight research methods including card sorting and informal interviews with three participants within our franchise prospect and investor profile. These insights helped identify what matters most when evaluating a franchise and were used to map the primary user flow.
RESEARCH
Understanding how people evaluate franchise opportunities
To guide direction, I used lightweight research methods including card sorting and informal interviews with three participants within our franchise prospect and investor profile. These insights helped identify what matters most when evaluating a franchise and were used to map the primary user flow.
GOAL
Helping people quickly understand the opportunity and decide what to do next
The platform needed to feel clear, trustworthy, and easy to navigate while making it simple to explore brands, evaluate fit, and take action.
The experience centers on clarity, structure, and guided decision making.
GOAL
Helping people quickly understand the opportunity and decide what to do next
The platform needed to feel clear, trustworthy, and easy to navigate while making it simple to explore brands, evaluate fit, and take action.
The experience centers on clarity, structure, and guided decision making.
GOAL
Helping people quickly understand the opportunity and decide what to do next
The platform needed to feel clear, trustworthy, and easy to navigate while making it simple to explore brands, evaluate fit, and take action.
The experience centers on clarity, structure, and guided decision making.
DESIGN
Organizing the experience around how decisions are made
The structure shifted from internal organization to user priorities. “Our Brands” became central, qualification content moved earlier, and navigation was simplified across all pages.
A clear entry point introduces the portfolio and where to begin.
DESIGN
Organizing the experience around how decisions are made
The structure shifted from internal organization to user priorities. “Our Brands” became central, qualification content moved earlier, and navigation was simplified across all pages.
A clear entry point introduces the portfolio and where to begin.
DESIGN
Organizing the experience around how decisions are made
The structure shifted from internal organization to user priorities. “Our Brands” became central, qualification content moved earlier, and navigation was simplified across all pages.
A clear entry point introduces the portfolio and where to begin.
Key qualification details are surfaced to support faster decisions.
Key qualification details are surfaced to support faster decisions.
Brands can be browsed and compared without friction.
Brands can be browsed and compared without friction.
Clear next steps guide people toward inquiry.
Clear next steps guide people toward inquiry.
OUTCOME
Turning interest into action through a clearer experience
The platform is now used as the primary tool for franchise recruitment, with integrated lead capture and ongoing updates from internal teams. It continues to support both user needs and business goals through a scalable and maintainable structure.
OUTCOME
Turning interest into action through a clearer experience
The platform is now used as the primary tool for franchise recruitment, with integrated lead capture and ongoing updates from internal teams. It continues to support both user needs and business goals through a scalable and maintainable structure.
OUTCOME
Turning interest into action through a clearer experience
The platform is now used as the primary tool for franchise recruitment, with integrated lead capture and ongoing updates from internal teams. It continues to support both user needs and business goals through a scalable and maintainable structure.
This project delivered measurable impact across user experience, business metrics, and team efficiency.
User Engagement
Increased daily active users through streamlined onboarding and improved navigation patterns.
Task Completion
Reduced average time to complete core actions by simplifying the interface and reducing steps.
User Satisfaction
Achieved high satisfaction scores through user testing and iterative refinement of key flows.
This project delivered measurable impact across user experience, business metrics, and team efficiency.
User Engagement
Increased daily active users through streamlined onboarding and improved navigation patterns.
Task Completion
Reduced average time to complete core actions by simplifying the interface and reducing steps.
User Satisfaction
Achieved high satisfaction scores through user testing and iterative refinement of key flows.
This project delivered measurable impact across user experience, business metrics, and team efficiency.
User Engagement
Increased daily active users through streamlined onboarding and improved navigation patterns.
Task Completion
Reduced average time to complete core actions by simplifying the interface and reducing steps.
User Satisfaction
Achieved high satisfaction scores through user testing and iterative refinement of key flows.